Alexa Loo

Alexa LooAlexa Loo is a two-time Olympian.  She competed in the 2006 and 2010 Olympics in the Parallel Giant Slalom Snowboarding event.  Alexa is a Chartered Professional Accountant, Chartered Accountant and Certified Executive Coach who works with executives, professionals and entrepreneurs to navigate personal transformation and achieve their “gold medal” business goals.


In business and in sport, Alexa believes in taking a High Performance, Olympic approach in order to achieve “Olympic Sized Results”.  Going from good to great is more than just repeating the same motions over and over.  Achieving business gold requires real business knowledge and experience as well as passion and determination.icflogocolor


When preparing for the 2006 Winter Olympics, Alexa focused on the Olympics in Torino with the next step in mind.  Alexa passed all of the Char
tered Financial Analyst exams while training and competing in preparation for her “life after sport”.  She knew that sport would not last forever and that a strong technical foundation in business would support her transition back into business.

High performance, in business and sport, requires strong technical skills and the mental strength and emotional intelligence to get the whole team across the finish line.  The ability to relate and to inspire others to bring their best self to work or to the field of play is the mark of a true champion.  Through her journey of qualifying and competing in the Olympic games, Alexa overcame many challenges by going through some significant personal development transformations which changed how she showed up as a teammate and as a competitor.  That process left her wanting to share the power of personal change in achieving “Olympic Sized Goals”.  What are your “Olympic Sized Goals” and how are you going to achieve them?

High performance athletes have high performance coaches.  Like all Olympians, Alexa had a coach who supported her, provided feedback and helped her to determine her path to the podium while holding her accountable.  Alexa did all of the work, but she relied on the coach as part of her high performance program.  Who is helping you to be a high performance businessperson?  Does your coach understand business and leadership?

A coach helps to streamline and plan the work that needs to be done to achieve success.  The athlete does the work and the athlete achieves the success and stands on the podium.  In business, many people have executive coaches to help them streamline and fast track their success.  An executive coach is just like a high performance sports coach:  helping to draw out the best from her coachee.


Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.
Colin Powell


Alexa works with leaders who are driven and results oriented.  Many of them find that their strong technical skills combined with their ability to focus and get the job done was the foundation of their success and helped them advance.  Those skills and traits are less effective in top leadership positions.  Top leadership requires an enhanced skill set and a new way of being.  By working with a coach who is a thought partner, leaders develop clarity and an action plan to take their leadership to the next level.

“What got you here, won’t get you there.”

High performance is a way of being.  Delivering high performance results requires showing up as a champion.  Alexa takes a holistic approach to success, combining: business, sport, yoga, psychology and physiology to create a solid foundation for success.

Aim High, Work Hard and Give Back

Alexa’s motto is to Aim High, Work hard and Give Back.  She has always given back to her community: her local community and her national and international sport community.  Alexa is on the Finance Committee for the Canadian Olympic Committee, she is the Chair of the BC Athlete Voice, she is on the board of Canada Snowboard and she is the Recognition Chair for Kidsport Richmond.  She believes in the power of sport to help instill the values and the self confidence required for success in life.  Alexa works to make sport accessible for kids who would not otherwise be able to afford it and she works to make the sport experience for Canadian athletes:  effective, fair and fun.

What could your personal transformations help you to achieve?   Learn Why